Let’s figure out who you’re really here to serve.

Before you start planning blog posts or researching keywords, it’s essential to know who you’re speaking to. Your ideal client avatar isn’t just a marketing exercise—it’s the foundation of smart, strategic SEO.

Why? Because when you understand your dream client’s struggles, goals, and language, you can:

• Write blog posts that answer their actual questions
• Use keywords they’re already typing into Google
• Create content that feels personal, not generic
• Build trust faster, because you’re speaking their language

This isn’t about stuffing your client into a demographic box—it’s about understanding the real person you’re trying to help, so your content, offers, and messaging all click into place.

Trust your gut—there are no wrong answers.

1. Who are they, really?

• What kind of work do they do?
• Are they running a business? If so, what stage are they in?
• How old are they? (You don’t need a strict age—just a vibe.)
• Where do they spend time online? (Instagram? Pinterest? Podcasts?)
• What do they value most in their work and life?

2. What are they struggling with right now?

• What keeps them up at night?
• What feels overwhelming, confusing, or frustrating in their business?